Yulia, the founder of the beauty brand Mironova, struck me as a very passionate person who genuinely cares about helping people feel happy and confident in their own skin. She believes that every person is beautiful in their own way and she strives to provide highly personalized service for every customer. We wanted to create a brand image that feels modern yet warm and personal.

Hence her beauty philosophy is all about the natural look we wanted to keep the identity minimalistic with a small yet effective treatment to the form of the logo to convey a more personal feel. The ligature detail creates a more feminine, bespoke, and caring look. The palette is clean and minimalistic and the entire image is of timeless classic to match the contemporary-luxe Californian style.